Observation and Speculation of New Internet Marketing

With the rapid development of Internet and explosion visual technology short video, many virtual brand figures emerge, which play an important role in corporate promotion, product promotion cultural output. At same time, popular new words such as "metaverse" marketing " have entered public view, has brought a conceptual impact to whole business even society, become combination form presented view. This paper takes recent emerging network character "Liu Yanxi" example, develops influence "meta-universe", "virtual character" marketing" background, well model speculation. In